We're contractors who got sick of the chaos.
Criterion exists because the back office was eating us alive too. We built the systems to fix our own business — then realized every contractor in the messy middle needed the same thing.
Built on a real jobsite, not in a boardroom.
Most "business solutions" companies have never swung a hammer or chased an unpaid invoice. We have. Criterion grew straight out of a working general contracting business — the same leads, the same paperwork, the same late nights you're living right now.
We tried the courses. We priced the $5K/month coaches. Nothing fit a contractor doing real volume who still needed to be on the tools. So we built our own system — CRM, an AI agent, daily briefs, admin handled — and it worked. Now we install that same system for contractors like you.
The credibility moat
AJ runs his contracting company on the exact stack Criterion sells. He's the contractor on the jobsite with AI in his pocket. If it doesn't work for his crew, it doesn't ship to yours.
No excuses. Just systems.
Two people, clean lanes.
No bloated team, no account managers you'll never meet. You work directly with the people building and running your system.
AJ Cappuccitti — Founder, General Contractor Coach
Strategy, sales, and coaching.
A working general contractor who owns and operates his own renovation business in Orangeville, Ontario. AJ runs every discovery call and every coaching call — straight talk from someone who's actually in the trade.
Becky Taft — Founder, Delivery & Administrative Coordinator
Builds, admin, and customer success.
Becky runs the build and keeps your office moving — gathering what we need, configuring your system, and delivering your daily briefs and admin support month after month.
This works for some contractors. Not all.
We'd rather tell you upfront than waste your time. Here's who gets the most out of Criterion — and who doesn't.
You're a fit if you're…
- A solo handyman, GC, or renovation business — any size; we custom-fit the package to you
- An owner-operator still in the field, with admin piling up
- Juggling active jobs and losing leads to slow follow-up
- Done with courses and ready for done-for-you
Probably not a fit if you're…
- An established $5M+ firm with a full in-house ops team
- Looking for a cheap DIY tool to set up and run yourself
Think you're a fit?
Have a straight conversation with AJ. If Criterion's right for your business, we'll show you exactly how it works. If it's not, we'll tell you that too.
Contact Sales